Northern Tool & Equipment Discovers the Truth about Web 2.0 with Omniture
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Case Summary
Northern Tool worked with Omniture Test&Target; to set up an A/B/C feature test, to test a default static category page versus two different dynamic versions which generated additional content on the page without requiring a page refresh, providing more detailed information to users without them having to leaving the page.
After one week, one of the new dynamic content pages was the clear winner, yielding a 5.48% lift over the default page. Interestingly, the page that won was not the page that the Northern Tool marketing team had expected, illustrating the clear benefits of testing their ideas instead of relying on intuition.
