Is Your CEO Helping or Hindering?:
7 Keys to Becoming a Data-Driven Organization

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How would you rate your CEO? Don't worry, we won't tell. In today's top marketing organizations, the CEO understands that great marketing is both a mix of art and science. And an even smarter CMO knows that it's time to embrace the end of 'gut-feel.'

The days are over when the HIPPO (highest paid person) can choose a promotion, a sponsor, or a campaign based on his or her decision. Smart marketers are helping foster a corporate culture that relies on making data-driven decisions.

Join our 3 seasoned presenters as they share 7 important steps you can take to lead the change in your organization.

About our experts:

Brent Dykes, Omniture Consulting, Omniture

Brent Dykes has been an Omniture consultant for the past five years, working with several industry leaders such as Microsoft, Sony, EA, and Nike. He currently manages more than 60+ consultants across seven industry vertical teams.

Prior to joining Omniture, Brent was a Marketing Analyst at Blast Radius, an award-winning web design agency. His previous work experience also includes marketing positions at Lands’ End and Microsoft.

Dr. Paul Strupp, Manager of Analytics, Sun Microsystems

Dr. Strupp has been involved in Web Analytics since 2000. He is a hands on practitioner who's experience has included conducting web analysis, program manager of Web Analytics, technical lead and data architect, and most currently, department manager of corporate Web Analytics, all at Sun Microsystems.

His Web Analytics blog can be read here. Prior to his work in Web Analytics, he worked in engineering and materials science in the disk drive industry. He earned his Ph.D in Physical Chemistry at Northwestern University.

Randall Reeves, Manager of Analytics, EA

Randall has over 19 years of experience in market research, data mining/database marketing, and statistical modeling. He has worked across many industries including CPG, financial services, internet services, and entertainment.

Randall has been at EA for 2 years and is responsible for NA and European web analytics, web research and customer profiling. He received a B.A. in psychology and an MBA emphasis in qualitative analysis from the University of Kansas.