Omniture Merchandising Turns Visitor Interactions Into Sales Opportunities for MotoSport

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Case Summary

MotoSport replaced its previous solution with Omniture Merchandising to present shoppers with more relevant information to better guide them through the browse process. Omniture Merchandising enabled MotoSport merchandisers to easily control the order of product search results based on inventory levels, brand affinity or seasonality, present different navigation options, display related customer reviews, and cross-promote related accessories. Omniture Merchandising’s integration with analytics also provided an additional benefit. As a result, the company saw a 10% increase in both conversion and average order value in just one month.