Case Summary
In order to drive maximum customer engagement through their on-site search engine, eCOST.com required a solution that would allow the company to not only understand how to best structure their search results, but also demonstrate the performance of their keywords mapped to consumer behavior.
“We drive a significant amount of our yearly revenue during the holiday season, so it was important that our site search solution was in place before the holiday rush,” said Ed Matibag, Director of Marketing at eCOST.com.