MoMA deployed Omniture SiteSearch and Omniture SiteCatalyst for analytics-driven search, to dynamically promote the most successful products and content to the top of search results using analytics-derived metrics such as page views and conversion rates.
Using SiteSearch, MoMA was able to manage null search results and retain visitors by providing alternative content options, such as showing a suggested listing or displaying top selling products. SiteSearch also allowed the company to tailor offerings to specific searches based on previously viewed products.