At Omniture, we understand the importance of optimizing your Web site and the value of each incremental lift in conversion. We have put together a conversion kit to help marketers prioritize their optimization activities. The online conversion kit includes:
Join David Hallerman of eMarketer as he shares recent research on the state of online advertising. David shares online spending growth estimates, as well as macro-trends affecting the online space.
Liz Nakamoto of StubHub shares an in-depth case study about how she helped increase conversion at StubHub through improved relevance and automation. The work of her team increased conversion 600 percent!
Please take 10 minutes to complete this short survey on conversion optimization budgeting, tactics, and best practices. In the next few weeks, once the survey is complete, we will email you a PDF containing a personalized report with industry-specific data and best practices.
David Hallerman, Senior Analyst, eMarketer
As eMarketer's expert in online advertising and marketing, David Hallerman covers search engine marketing, online video advertising, Internet ad targeting, e-mail marketing, local advertising and ad spending across media.
David is quoted and interviewed frequently. He has been cited in The Wall Street Journal, The New York Times, BusinessWeek, Forbes, USA Today, CNET News, the Los Angeles Times, MediaPost and Advertising Age. He has discussed Internet advertising on several television and radio shows, including Wall Street Week with Fortune (PBS), Power Lunch (CNBC), Morning Call (CNBC) and The Marketplace Report (NPR), as well as appearing in online video programs such as BusinessWeek and Beet.TV.
Liz Nakamoto, Lead Business Architect, Stubhub
Liz has worked at StubHub for the past 4 years in various key roles. Currently, she works as lead business architect. In this role, Liz has been a critical voice in using web data to improve StubHub's key business metrics. Through a recent project, Liz and her team were able to increase email revenue by 600 percent.
