Case Summary
KeyBank implemented Omniture Test&Target; 1:1, an automated behavioral targeting solution, to increase visitor engagement by delivering the right content to individual visitors at the right time. Keybank created content "containers" on the home page and online banking log-out page, allowing KeyBank to surface relevant content that a visitor was most likely to find appealing. Rotated content shown to visitors from these containers aligned with a variety of elements based on each consumer's individual profile and real-time site behavior, such as user interest, time of day, and other factors.