DaveRamsey.com Delivers Relevant Local Market Offers with Omniture

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Case Summary

DaveRamsey.com implemented Omniture Test&Target; to optimize their online presence for the next stage of growth. They knew that they could better leverage their visitor traffic by targeting local offers to visitors from different markets. “We were letting visitors and revenue slip through by not making the most of customer interaction data. I wanted the best online marketing capability to make sure the job was done right, and after extensive research we selected Omniture,” said Tony Bradshaw, VP of Internet Business and Technology.