Kaboose Optimizes Seasonal Campaign Page with Omniture

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Case Summary

Valentine's Day is a seasonal traffic driver for Kaboose, and the Web team leveraged Omniture Test&Target; to test a series of Valentine's Day campaign landing pages to see if they could increase page views and engagement. After testing 12 different combinations of content, which all performed better than the default Valentine's Day page, Kaboose identified the version with the most influential elements. The "winner" was made available to all site traffic, increasing page views per visit by more than 45%.