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StubHub Sees Response Rates Soar with Omniture Online Marketing Suite

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Case Summary

As the world's largest online ticket marketplace, StubHub was successful in driving tens of thousands of visitors to its Web site each day. The company knew it could boost its bottom line by improving conversion rates of those visitors once they arrived at the site. The company also wanted to improve customer loyalty through its email remarketing campaigns. StubHub used several products from the Omniture Online Marketing Suite to boost email response rate 600% and saw revenue percentages leap 2,500%.

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StubHub Sees Response Rates Soar with Omniture Online Marketing Suite

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