Improvement Direct Stops the Leaks and Optimizes Site with Omniture Test&Target;

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Case Summary

Improvement Direct selected Omniture Test&Target; for its ability to conduct unlimited A/B and multivariate testing and tie directly into its analytics data. “Test&Target; integrates with our online analytics solution, which is critical to us,” said Brandon Proctor, VP of marketing for Improvement Direct. “The fact that we can segment tests with Test&Target; based on data we collect within SiteCatalyst is huge.”