CreditCards.com Accurately Measures ROI  with Omniture

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Case Summary

CreditCards.com’s goal was to find a single analytics solution that would accurately manage its vast catalog of paid search terms, measure the number of closed leads, and the dollar value associated with each closed lead. Using Omniture SearchCenter, the company began evaluating which combination of keywords and landing pages were driving the highest value traffic to the CreditCards.com Web site. By using SiteCatalyst, SearchCenter and Discover to analyze and improve the visitor experience, CreditCards.com optimized the budget allocated to search marketing. By leveraging both SearchCenter and SiteCatalyst, CreditCards.com optimized their bids based on actual profit from closed leads that occurred on their partners’ Web sites.