AccuWeather Moves from HBX to Omniture SiteCatalyst to Increase Ad Performance and Online Conversions

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Case Summary

Prior to Omniture, AccuWeather.com used HBX for its Web analytics needs, but eventually found limitations leveraging the real-time data to make an instant impact on conversions. When Omniture acquired the HBX technology, AccuWeather.com took advantage of the opportunity to transition to the Omniture SiteCatalyst platform, instantly increasing conversions and enabling the measurement of more than 200,000 ad partners.