Macys.com Leverages Omniture for Flexible Online Merchandising

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Case Summary

Macys.com selected Omniture Merchandising to power the shopping experience on its site through a combination of rules-based and data-driven merchandising. Omniture Merchandising automatically adjusts product search results based on metrics such as conversion rates to ensure currency and relevancy of results. The application's flexible Commerce Merchandising Console (CMC) enables retailers to seamlessly bring their offline retail best practices to life online.