US Auto Parts Network Revs Up Email Campaigns with Omniture Genesis

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Case Summary

US Auto Parts Network (USAP) integrated Omniture SiteCatalyst with Experian CheetahMail through Omniture Genesis to gain deeper insight into email marketing campaigns. The integration enabled USAP to automatically trigger remarketing messages to cart abandoners to recover lost revenue. The company also combined email measurement with other digital marketing metrics, such as display ads. USAP experienced an 18x increase in clickthrough rates and a 50x increase in both revenue per email and transaction rates.br>