uLocate Drives Content Relevance Across Multiple Mobile Platforms with Omniture SiteCatalyst

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Case Summary

uLocate implemented Omniture SiteCatalyst to gain greater insight into user engagement with WHERE Apps. The mobile data SiteCatalyst generates provides uLocate with a real-time view of their mobile marketing efforts and brand interactions. The company can make more informed mobile marketing decisions, such as which devices to support, what new features to add to mobile applications, how to better improve the user experience and which new geographies may represent compelling opportunities.