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With the growth and popularity of social media online marketers today are aiming to get involved and are often asked is this a trend or a worth while investment?

Join MarketingSherpa's Senior Analyst, Sergio Balegno as he discusses market trends, social media budgeting, and why many marketers find it difficult to measure social media ROI.

Ted McDonald, from National Gepgraphic reviews how National Geographic faced a similar situation to many online marketers-- they didn't know the value of their social media investment. Ted covers best practices that he learned as National Geographic categorized and analyzed social visitors. 

Webinar Agenda:

  • MarketingSherpa- Which social media tactics are most effective?
  • National Geographic- 7 social media best practices
  • Omniture- Twitter and Facebook measurement strategies

About our Experts:

Sergio Balegno, Senior Analyst, MarketingSherpa 

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