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National Geographic Boosts Site Visits, ROAS with Omniture

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Case Summary

National Geographic had a difficult time quantifying the value of its Web site. The company also has a large paid search budget and needed insight into which initiatives were driving the highest return on ad spend. National Geographic used Omniture SearchCenter and Omniture SiteCatalyst to increase page views, site visits and return on ad spend.

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National Geographic Boosts Site Visits, ROAS with Omniture

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