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In your organization, who do you listen to the most? Your boss, or the customer? In many organizations, the senior marketing executive gets the final decision when it comes to choosing promotions, page copy, form fields, purchase processes, etc. In sophisticated organizations, though, marketers are employing online testing and are getting feedback from their customers.
- The basics of MVT and A/B testing
- How to make a case for ‘accelerated listening'
- A systematic methodology to learn what your customers really want
About our experts:
Flint McGlaughlin, Director, MarketingExperiments
Flint McGlaughlin is the Director of MECLABS. the parent organization of MarketingSherpa, MarketingExperiments, and InTouch. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group.
Flint also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre. Dr. McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources.
