Please provide the following information.

Form Help

First Name: Last Name: E-mail: Phone: Company: Web site: Country: Department/Function:

Describe Other:

Job Title:

Describe Other:

Primary Site Objective:

Describe Other:

Industry:

Describe Other:

Relationship to Omniture:

Click here to provide more information, allowing us to be more efficent with your request.

Encyclopaedia Britannica Moves to the Head of the Class with Omniture Test&Target

Fill out the form to the right to download

Case Summary

Encyclopaedia Britannica's marketing team had historically been reliant on a testing consultant and its internal technology department to implement any A/B tests, which it was not able to execute quickly. Its in-house manual testing tool was time-intensive and cumbersome-and working with another testing partner resulted in long delays and loss of control.

The company selected Omniture Test&Target for multivariate testing and to optimize landing pages for referred traffic from several partner sites.

Form Help

Optional Information

Encyclopaedia Britannica Moves to the Head of the Class with Omniture Test&Target

Fill out the form to the right to download