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PopCap Games Scores SEM Lift with Omniture SearchCenter

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Case Summary

Leading multi-platform game maker PopCap Games knew search engine marketing was an essential part of the company’s marketing strategy but had limited success making their SEM program profitable using disparate search engine and Web analytics data.PopCap chose Omniture SearchCenter to divide its products into SEM campaigns and measure results against multiple Web site success events. PopCap engaged Omniture Consulting Services to implement a detailed campaign structure and complex bid management rules.

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PopCap Games Scores SEM Lift with Omniture SearchCenter

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