Northwest Airlines Customizes Content with Omniture Test&Target 1:1 to Drive Maximum Relevance

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Case Summary

Northwest Airlines selected Omniture Test&Target 1:1 to automate the display of personalized content across its site, tailored to an individual visitor's preferences and profile. Northwest Airlines had a large inventory of promotional content that it had previously displayed somewhat randomly across its site, but knew it could increase engagement, conversion and revenue by better customizing these offers to each visitor.