Crucial.com Leverages Omniture for Product Recommendations and Multivariate Testing to Increase Visitor Engagement

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Case Summary

Crucial.com expanded its relationship with Omniture by selecting Omniture Recommendations for dynamic product recommendations based on online analytics. The Crucial.com team had previously worked with Omniture Digital consultants to collect analytics data through Omniture SiteCatalyst and to conduct several A/B and multivariate testing campaigns with Omniture Test&Target.