Have you ever heard the saying that there is no such thing as a free lunch? Or a free puppy? There is some truth to that, and this webinar will explore the opportunity costs that cause 'free' analytics to be so costly.
John Lovett - Senior Analyst, Forrester Research
John will re-examine the web analytics landscape and discuss in depth the 3 most important factors in choosing an analytics provider---accuracy, service, and flexability.
Tim Munsell - Lead Web Analyst, DaveRamsey.com
As DaveRamsey.com's lead analyst, Tim will review a tool comparison as well as the opportunity costs associated with customization, pathing, and automation.
Tony Bradshaw, Vice President, DaveRamsey.com
Tony will review why DaveRamsey.com invested in advanced analytics, the ROI of upgrading to an enterprise-grade application, and why free really isn't free.
Join us today!
John Lovett:
John serves Customer Intelligence professionals. He is a leading expert on Web analytics, multivariable testing, and Web site optimization technologies. His research focuses on applying marketing intelligence garnered from user behavior and clickstream activity to deliver highly relevant and engaging online experiences.
Tim Munsell:
Tim Munsell joined Dave Ramsey's web team in 2002 as an internet marketer. As the company made web analytics a priority i
Tony Bradshaw:
Tony Bradshaw has worked to innovate, improve and streamline the recruiting process for Dave Ramsey's group by using video, non-traditional job postings, creating team blogs, and providing methods for the company's internal company culture to be experienced by the outside world.
Since taking the reigns of the web department in 2002, the amount of company revenue tied to internet initiatives has grown from 20% of total company revenue to 50%.