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360training More Than Triples Revenue Per Visitor with Omniture Test&Target

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Case Summary

360training is a leading provider of compliance and workforce e-learning solutions with multiple B2C web sites spanning verticals such as real estate training, environmental safety and alcohol and food safety. 360training had ambitions to increase conversions across all of its sites, but lacked a consistent means to test and optimize content in a scalable way. 360training selected Omniture Test&Target to perform A/B tests across all its Web sites and after implementing, the company immediately began to see significant results.