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Optimizing Web Interactions through On-site Behavioral Targeting

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This webinar combines the Forrester Research's unique insights with applications of Omniture's cutting-edge online business optimization technology.

Suresh Vital, Forrester Senior Analyst, focuses his research on the changing role of marketing in an era of media fragmentation, increasing prevalence of addressable and interactive media, and fast-changing consumer behavior. In this webinar, he gives special attention to one of his specialties- predictive marketing applications and techniques.

Brett Hieggelke, Vice President of Strategic Marketing at Omniture, is an experienced marketing executive, passionate about evolving the entire web analytics category globally. His deep insights come from working directly with top brands as they have pioneered the use of behavioral targeting in optimizing website experience.

Specifically, this webinar includes:

How top technology firms are investing in customer experience
Descriptive examples of behavioral targeting and interaction optimization
Strengths and weaknesses of:
- A/B testing
- Multivariate testing
- Interaction optimization
How automated targeting works and key decision variables

Optional Information

Optimizing Web Interactions through On-site Behavioral Targeting