60% of marketers today are not testing, according to a recent Omniture Survey. Many marketers are leaving "money on the table" because they don't know what to test, where to start or how to conduct an effective testing experiment.
Join MarketingExperiments Marketing Director Andy Mott as he presents the MEC heuristic formula to help marketers systematically know what to test and how to test. See a step by step MarketingExperiments test that shows how companies can transform their landing pages to ultimately increase conversion and serve customers more relevant content.
Scott Jensen Interactive Marketing Director at Extra Space Storage describes testing steps, best practices and testing guidelines to ensure that you will glean fast, actionable data from your online testing. He provides valuable insight and examples of how Extra Space Storage uses testing to make a majority of their business decisions and better serve their customers.
Andy Mott, Marketing Director, MarketingExperiments
Andy Mott identifies partners that can bring real-world challenges to MarketingExperiments research program while leveraging the findings to meet their business goals. Having previously excelled as a Senior Research Analyst, he has an extensive understanding of the research and testing process. Before joining MarketingExperiments in January 2008, Andy managed and recruited financial industry accounts such as Charles Schwab, Merrill Lynch and Northern Trust for Cendant Corporation’s business services division. Andy credits his ability to pair partners’ complex marketing challenges with current research projects to his tenure as a Staff Instructor at the U.S. Navy’s Nuclear Power School – a position he received after finishing first in his class.
Scott Jensen, Interactive Marketing Director, Extra Space Storage
Scott Jensen understands what it takes to run a successful test after having more than 10 years of experience in interactive marketing. This includes experience as a manager for paid search, site developement, SEO, web site optimization and affiliate marketing. He also has managed e-commerce, e-learning sites and travel sites. Scott Jensen has a lot of great experience in the industry across many different fields and understands the importance of testing at Extra Space Storage.
