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In the recent Omniture conversion optimization benchmark study taken by over 1500 online marketers, over 75% of marketers said that they do not serve personalized content to Web site visitors. Join Bryan Eisenberg and Sherry Lin from Digg.com as they review why user segmentation is critical to every online marketing strategy.
Our experts will discuss:
- How to effectively segment your user audience
- How to use customer personas
- What it takes to retain and keep current customers happy, while attracting new customers
- The results that can be achieved through serving relevant, segmented content
Taken from a live Clickz webinar, this recording reviews how to build addressable segments to help you serve more relevant content. The end result will be happier customers and increased conversion.
About our experts:
Bryan Eisenberg, SES Advisory Board and New York Times Bestselling Author, bryaneisenberg.com
Bryan Eisenberg is the co-author of the Wall Street Journal, Amazon and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.
Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies. He is the recognized authority and pioneer in improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus.
Sherry Lin, Senior Manager, Web and Business Analytics, Digg
Sherry Lin is the Senior Manager of Web and Business Analytics at Digg, where she interprets and presents website data to provide product, marketing and other business recommendations. Using the analytics provided from Digg’s 40+ million strong user base and third-party data, Sherry develops actionable strategies for multiple teams. Additionally, Sherry helps set and monitor Digg’s Key Performance Indicators.
Prior to Digg, Sherry spent more than a decade managing multi-million dollar online marketing campaigns for Internet companies including Walmart.com, Vault.com and Metacafe. She holds a BA from Dartmouth College and an MBA from the Haas School of Business at UC Berkeley.
