Omniture DigitalPulse:
Ensure Site Integrity
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Organizations struggle to keep up with their rapidly changing Web sites. In an effort to meet customer demand and stay relevant, businesses are continually deploying new promotions, landing pages and other digital assets to help meet their key business objectives. Often, site integrity is an afterthought and site problems are addressed only when a broken link is reported from the live environment or metrics don’t exist for an asset that is supposed to be measured. Proactively monitoring Web site integrity allows a business to provide a better experience for its customers and to ensure that all digital assets are tagged correctly. Properly tagged digital assets provide data about how visitors interact with a Web site and promotions, allowing a company to leverage that information for critical business decisions.
DigitalPulse helps customers implement their sites and ensures ongoing site integrity as changes are made, to allow companies to do the following:
- Automatically scan a Web site for opportunities to improve tag structure, links and keywords to optimize site health
- Automatically scan a Web site to identify broken or missing links and ensure they are quickly repaired
- Validate signatures to prevent attacks that compromise site security
- Configure which pages to scan and schedule scans during non-peak hours to ensure there is no impact on Web site performance
- Review actionable reports that optimize site health and lead to improved customer experiences and better SEO rankings
- Work with Omniture Consulting and leverage best practices for setting up Digital Pulse to scan pages and produce reports
