Gartner interviewed five Adobe Test&Target customers to identify the product's strengths and weaknesses. The industries these customers represent include commodities trading, consumer retail, financial planning, consumer software and online entertainment.
This Gartner paper takes a critical, in-depth look at the product’s deployment time, reliability, customer support, ROI, the amount of Website yield gained by customers, their reported average revenue lift, and the customer’s experience with Adobe consulting services.
