Many marketers struggle to really "dig deep" below the surface to analyze their online data. Could you be missing out on valuable opportunities for conversion and improvement in ROI because you are simply analyzing surface-level data?
By drilling down and analyzing deep metrics, marketers like yourself can reveal hidden "gems" or opportunities to increase online conversions. Marketers can increase their odds of finding these hidden gems by using a web analytics application that allows them to effectively use segmentation and testing to look at these deep funnel metrics.
Ian Michiels, Practice Leader, Customer Management Technology, Aberdeen Group
Michiels is charged with the oversight and management of Aberdeen's fast-growing Customer Management research group with a focus on CRM, sales/marketing automation, and emerging marketing technologies and practices. Michiels personal research covers marketing automation, demand generation, marketing strategy, and digital marketing. Michiels has a diverse background in creative and analytical marketing. His professional experience includes Fortune 500 companies such as Compaq, HP, Applied Materials, and Hyperion Solutions. Michiels holds an MBA from Santa Clara University with concentrations in Marketing Management, eCommerce, Leading People and Organizations, and Managing Innovation.
Jason Thompson, Consultant, Empty Mind Solutions
Jason Thompson is an experienced web analyst whose main focus is on delivering information, insight, and recommendations that are used to monitor, measure, and optimize online businesses. Although in his current job he drives overall analytic strategy, process and organization, his personal passions include a love for cooking, a talent for playing bass guitar, and a unique interpretation on life through the art of photography. Prior to his current position, Jason spent three years at Omniture, leading implementation for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Omniture’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert. Jason holds a B.S. in Information Systems and an M.S. in Management Information Systems from Utah State University.
