Recommendation engines are a way for content owners—such as merchants, marketers, and publishers—to present the most interesting content to each customer at each step in the interaction.
If you are in retail or B2B ecommerce, publishing, or advertising and looking for a recommendation solution, or a means to personalize interactions, Omniture should be on your short list.
Omniture’s focus is recommendations and personalization for ecommerce, publishing, and advertising. Customers include REI, Bakers Shoes, Northern Tool, Express, and Build.com.