Evogear Revs Up Ecommerce Performance and Manageability with Omniture Merchandising

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Case Summary

Evogear is a multi-channel retailer specializing in urban action sports equipment, apparel and accessories. The company has sold online for the past five years and had been using a custom-built Web site search and merchandising application. “Our homegrown solution was fairly advanced, yet it still lacked advanced filtering mechanisms to offer shoppers flexible browsing options and help them find what they were looking for. It also prevented our business team from being incredibly hands-on with the tool because it was fairly technical to use,” explains Nathan Decker, Director of Marketing for Evogear.