Are you sending relevant, targeted email to your customers or do continue to send the same generic email blasts with little or no conversions? As you are well aware, good email doesn’t just happen.
How about your social media strategy? Are you currently involved in social media, or is your social media helping build a community of involved customers?
In this webcast, Hotels.com discusses how Omniture’s integration with ExactTarget has allowed them to send triggered emails based on real-time customer shopping data.
This webcast will discuss:
Social media and email marketing are two of the most critical tactics you have to engage with your site visitors and customers. Don't simply 'do' email or social media--strategically engage with your customers!
