Sailrite Refines Web Site Merchandising and Continually Enhances Search and Navigation Using Omniture Merchandising

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Case Summary

With its online channel now accounting for nearly 50% of sales, Sailrite found itself in an enviable dilemma: how could the company easily guide customers through a dizzying array of products and content on its Web site to help them find what they were after? The company’s inventory features more than 955 different fabrics and thousands of other products as well as how-to video content and resource articles. Linking customers with the right content and products quickly is key for the company.