Fill out the form to the right to download

Hundreds of conversations are taking place about your brand; most are not on your corporate website. Customers are in control of the conversation and enterprises need a new way to engage customers and gather customer intelligence. How can you bring those conversations to you? You need a holistic view of customer behavior across your customer network and the greater social web.

Sanjay Dholakia, Chief Marketing Officer of Lithium Technologies, will discuss how to obtain data including users’ community rankings, whether or not users have highly rated content and dozens of other behavioral factors related to users’ interaction with your site.

From there, you’ll learn to access demographics and activity metrics that refine and enrich your customer segmentation and behavior analysis. This session includes case studies from companies such as Meredith (Publishing), Best Buy (Retail), FICO (Financial Services) and Omniture (Software).

In this session, you will learn how to:

• Draw more customers to your site through Social CRM and customer communities

• Perform integrated Web analytics across corporate social media and community content with detailed community user and session information

• Measure the impact of social media on key business drivers such as customer acquisition and average purchase value