Covario: Best Practices for Managing a Global SEO and SEM Program
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Managing and growing SEO and SEM in a company as large and diverse as Adobe is no easy feat. Luckily, technologies and good process can be used to serve corporate, brand, and business unit goals and get the most out of search marketing.
You will learn:
- How to staff, what processes, and which technologies to use to manage SEO and SEM globally
- How to leverage Omniture and Covario technologies to effective scale SEM and SEO
- What metrics should be captured to report and optimize both paid and organic search traffic
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