Case Summary
Bing set out to change the way Internet users search online by helping turn search results into informed decisions. Bing adopted Omniture Insight to gain real-time visibility into large amounts of data for simplified, actionable analysis of its web traffic. With Omniture Insight, Bing.com has experienced an increase in unique user sessions of 74% while simultaneously driving down the cost per session---the cost of a placement divided by the number of visitors acquired by the ad---by 43%.