ESN Interactive Drives Qualified Candidates to Academic Programs with the Omniture Online Marketing Suite

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Case Summary

ESN Interactive (ESNi) leverages the Omniture Online Marketing Suite, including Omniture SiteCatalyst, Omniture Discover, Omniture Test&Target; and Omniture SearchCenter, to optimize online marketing and recruitment efforts on behalf of its academic clients. The Omniture Online Marketing Suite enables ESNi to improve online marketing performance by testing a variety of images and calls to action on its Web sites, managing keywords
across its various campaigns, and analyzing and segmenting Web site traffic data.