SteveMadden.com was seeking a solution that would enable
its e-commerce marketers and merchandisers to easily gauge
shoppers’ behavior on the site in real-time, conduct sophisticated
multivariate tests and target content on-site and within email, and make adjustments on the spot. The team saw the combined capabilities of Omniture SiteCatalyst, Test&Target; and Genesis and decided that the Omniture Online Marketing Suite was the right solution.