Barratts Uses Omniture Merchandising to Enhance the Shopping Experience on the Web and Mobile Devices

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Case Summary

Barratts adopted Omniture Merchandising to help customers better navigate the company’s websites and easily find products. The Omniture application enables the Barratts marketing team to manage merchandising for all its product lines across each of its seven e-commerce websites with minimal resources. Additionally, the team can easily manage merchandising strategies such as promoting best-sellers, related products, and new items to automatically optimise cross- and upsell opportunities.