Flash allows you to create rich and engaging user experiences. Now, you can use the Adobe Online Marketing Suite, powered by Omniture, to measure the engagement value of rich Internet applications (RIAs) and quantify the return on your RIA investments.
In this webcast, we will outline and demonstrate quick wins for measuring RIAs. You'll also review how RIAs can be automatically optimized, creating a user experience that drives engagement AND ROI. MTV Networks will explain how they use Adobe SiteCatalyst to optimize content on their site by measuring video engagement and segmenting site visitors in order to increase page views and drive conversions.
Using several products within the Adobe Online Marketing Suite, you will see examples of how you can combine the value of analytics and optimization to drive conversion, greater customer engagement and a higher return on investment.
You will review:
Just because your flash-based applications are revolutionary, doesn't mean you can't measure them. Start measuring and optimizing today!
