Which search marketing tactics are boosting your company's ROI? Unfortunately, a majority of marketers cannot accurately gauge the effectiveness of their pay per click (PPC) efforts, including looking at bottom line revenues. Marketers must invest in analytics in order to see what effects their search marketing activities are having on site conversions.
In this webcast, Marketing Sherpa will reveal some key findings and best practices from the 2011 Search Marketing Benchmark Report, which discusses PPC challenges, tactics and opportunities. Adobe SearchCenter customer, Timex will also provide examples of how they used SearchCenter and SiteCatalyst to get a clear picture of the performance of their search marketing campaigns from customer acquisition to conversion.
Armed with data, you can create a more relevant and engaging experience for your visitors by optimizing search to help customers find what they are looking for on your site.
You’ll review:
If you want faster, more efficient management of your campaigns, download this webcast today to get tips and best practices to get you started.
