Cars.com uses Adobe® SiteCatalyst®, powered by Omniture®, to measure mobile application adoption

Fill out the form to the right to download

Case Summary

Cars.com's previous Web analytics provider delivered only high-level metrics and little granularity, so it was difficult for the Cars.com team to get a firm grasp of what was going on and how to react. Cars.com adopted Adobe SiteCatalyst, to compile mobile and Web traffic data and gain a holistic understanding of how consumers interact with content across a variety of platforms and media (traditional website, mobile website, and iPhone application). With Adobe solutions, Cars.com grew quarter-over-quarter mobile traffic by 30 percent and accelerated the speed at which they generated reports.