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The interest in online testing is intensifying as firms seek to optimize the website experience in a high-stakes environment. It is not enough for marketers to simply use their instinct or intuition to make website decisions. Marketers who want to optimize their sites need to have a testing process and strategy in place to continuously drive site conversions.
In this webcast, Forrester Research shares survey results to uncover recent findings, barriers, and benefits related to online testing as well as strategies to help marketers develop a culture of online testing at their organizations. Adobe customer OpenTable.com also discusses how they use Adobe® Test&Target;™, powered by Omniture®, to receive real-time, automated data feeds that allow them to test efficiently and effectively to increase revenue.
Marketers who want to do more with less should look to automated testing to improve website usability, increase relevance, and elevate revenue.
This webcast will review:
- Why only 26% of marketers are currently testing
- Four factors to consider when choosing an online testing vendor
- How OpenTable increased revenues and reservations with Adobe Test&Target;
Download this webcast and Forrester independent report today to help you build a business case for testing within your organization.
