Yellow, a publisher of online and print directories serving more than 2 million New Zealanders, wanted to find ways to optimize its services in order to make them more appealing and useful for customers and more attractive to advertising partners. The company leveraged the Adobe Consulting Digital Group to deploy Adobe SiteCatalyst and achieve new levels of insight into how customers were engaging with each of the company's websites and to provide valuable data to its advertising partners. With the help of Adobe solutions, Yellow has reduced searches returning zero results by 40%.