Case Summary
Serenata Flowers recognized how crucial it was to have a better understanding of where website traffic was coming from and what visitor behavior was once visitors landed on the company's website. Serenat Flowers needed a solution that offered in-depth insight beyond the basic click. Today, the company has implemented many Adobe solutions, including SiteCatalyst, SearchCenter, and Discover to help overcome previous business challenges. With Adobe solutions, Serenata flowers has achieved a 340% return on ad spend in the first three years, improved conversion rates by 180%, shortened checkout times, and increased sales with audience-specific product marketing, with the help of Adobe solutions.
http://www.serenataflowers.com/