Online financial resource attracts 800,000 unique visitors per month, improves traffic by as much as 350%, and reduces abandonment rates during registration using Adobe web optimization tools

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Case Summary

Lovemoney.com needed a robust online analytics solution to provide detailed, actionable insight about website visitors and enable the company to modify content and ad placement on the fly for optimal conversions and greater revenues. Lovemoney.com selected Adobe SiteCatalyst and SearchCenter +, to gain greater visibility into the success rates of keyword searches and how users interact with content once they've reached the website. With Adobe solutions, lovemoney.com improved visitor acquisition by 125%, increased traffic by 350% from URL referrals, and achieved 800,000 unique visitors per month within a year.