Case Summary
The "perfect" gift can take many shapes and forms, which is why Figi's—a division of Charming Shoppes, Inc.—offers such a wide variety of gift ideas. Figi's had adopted a standalone online recommendations tool to help customers find products that they would likely be interested in. However, the company quickly found out that the tool fell short of expectations. Instead, the Figi's marketing team set out to find a more comprehensive, robust online marketing optimization solution that could enhance the overall customer experience by enabling easy measurement and analysis of customer interactions on the website and executing automated merchandising strategies to increase cross-sell opportunities.