U.S.-based airline improves conversion rates by 5% and increases revenues by 21% leveraging Adobe solutions and social media networks

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Case Summary

Virgin America wanted to offer website visitors a unique online experience to improve brand awareness and loyalty, improve conversion rates, increase revenue, and attract repeat business. Virgin America selected Adobe solutions to gain critical insight into consumer interactions with the company's website and social media campaigns. With Adobe solutions, Virgin America has improved conversion rates by 5.5%, improved revenue rates by 21%, and gained better insight into customer engagement with online and social media content.